GPT-3 TL;DR: "SEO headwinds appear to be significant issues for both companies but there are ways in which to mitigate or even take advantage of the trend to mobile. TRIP faces headwinds from both demographic shifts (relative to Expedia) and decreasing mobile monetization, the latter of which TRIP can do very little about. In the meantime, TRIP’s core business is under pressure from increasingly competitive OTAs, accelerating the need for the company to find a new line of growth. By comparison, Expedia has several potential sources of outperformance, namely (1) accelerating EBITDA growth to 13% in 2021, (2) ability to generate FCF/share, and (3) strategic optionality"
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